Robert Schwartz1,2,3,4,5. 1. Ontario Tobacco Research Unit, University of Toronto, Toronto, ON, Canada. robert.schwartz@utoronto.ca. 2. Strategy Design and Evaluation Initiative, University of Toronto, Toronto, ON, Canada. robert.schwartz@utoronto.ca. 3. Centre for Addiction and Mental Health, University of Toronto, Toronto, ON, Canada. robert.schwartz@utoronto.ca. 4. U of T Collaborative Specialization in Public Health Policy, University of Toronto, Toronto, ON, Canada. robert.schwartz@utoronto.ca. 5. Dalla Lana School of Public Health, Institute of Health Policy, Management & Evaluation, University of Toronto, Toronto, ON, Canada. robert.schwartz@utoronto.ca.