Encoding and retrieval processes in the memory for conceptually distinctive events.

Memory for conceptually isolated (distinctive) words was investigated in two experiments. In Experiment 1, recognition of distinctive targets was compared with recognition of targets from homogeneous lists and with recognition of background information. Distinctive targets were better recognized than the same words presented in homogeneous lists. No effects of distinctiveness on the recognition accuracy of background items were observed. These results fail to support the hypothesis that distinctive information receives extra resources during encoding at the expense of surrounding background information. In Experiment 2 the effects of distinctiveness on recall were evaluated. Distinctive targets were more likely to be recalled than targets from homogeneous lists. However, unlike the effects found in recognition, background items were more poorly recalled from lists containing distinctive targets than from homogeneous lists. Organizational processes in recall were also evaluated. There was greater subjective organization for target and background items from lists containing distinctive targets than from lists containing nondistinctive targets. These results were discussed in terms of encoding and retrieval explanations of the effects of distinctiveness.