| Literature DB >> 31154309 |
Filippo Bianchi1, Paul Aveyard2, Nerys M Astbury1, Brian Cook2, Emma Cartwright3, Susan A Jebb2.
Abstract
INTRODUCTION: Reducing meat consumption could contribute towards preventing some chronic conditions and protecting the natural environment. This study will examine the effectiveness of a behavioural intervention to reduce meat consumption. METHODS AND ANALYSES: Replacing meat with alternative plant-based product is a randomised controlled trial comparing a behavioural intervention to reduce meat consumption with a no intervention control condition. Eligible volunteers will be recruited from the general public through advertisement and randomised in a 1:1 ratio to receive no intervention or a 4-week intervention comprising the provision of free plant-based meat alternatives, written information on the health and environmental benefits of eating less meat, success stories of people who reduced their meat consumption and recipes. The primary outcome is the change in meat consumption at 4 weeks (T1) from baseline. Secondary and exploratory outcomes include changes in meat consumption at 8 weeks (T2) from baseline and changes from the baseline to both follow-up in other aspects of participants diet, putative psychosocial determinants of eating a low meat diet and of using meat substitutes and biomarkers of health risk, including blood lipid profiles, blood pressure, weight and body composition. Linear models will be employed to explore whether the changes in each of the aforementioned outcomes differ significantly between the control and intervention group. Qualitative interviews on a subsample of participants receiving the intervention will evaluate their experiences of the intervention and help to identify the mechanisms through which the intervention reduced meat consumption or the barriers preventing the intervention to aid this dietary transition. ETHICS AND DISSEMINATION: The trial has been granted ethical approval by the Medical Sciences Interdivisional Research Ethics Committee (IDREC) of the University of Oxford (Ref: R54329/RE001). All results originating from this study will be submitted for publication in scientific journals and presented at meetings and through the media. TRIAL REGISTRATION NUMBER: ISRCTN13180635;Pre-recruitment. © Author(s) (or their employer(s)) 2019. Re-use permitted under CC BY. Published by BMJ.Entities:
Keywords: meat consumption; planetary health; protocol; public health; randomised controlled trial
Mesh:
Year: 2019 PMID: 31154309 PMCID: PMC6549643 DOI: 10.1136/bmjopen-2018-027016
Source DB: PubMed Journal: BMJ Open ISSN: 2044-6055 Impact factor: 2.692
Figure 1Intervention logic model.
TiDIER checklist describing the replacing meat with alternative plant-based product (Re-MAP) intervention and no-intervention comparator
| Intervention | Comparator | |
| Brief name | Re-MAP—a behavioural intervention to reduce meat consumption | No intervention |
| Why | Environmental restructuring: Meat alternatives will be provided for 1 month with the aim of enhancing attitudes towards and behavioural control of eating a low meat diet by making meat-free alternative easily available to participants. This intervention component also aims to reduce participants’ attachment to meat. Participants will select from a range of commercially available meat alternatives including soy and other textured vegetable protein products (eg, soy sausages), plant-based and pulse-based products (eg, bean burgers), mycoprotein products (eg, mycoprotein steaks). Meat alternatives will be defined as meat-free products that fulfil the same gastronomic function as products that normally contain meat (eg, sausages, burgers, meatballs, steaks or mince). | N/A |
| What | Environmental restructuring: Participants will be provided with meat alternatives for 1 month, which they will be able to select from a printed catalogue of commercially available meat alternatives. Participants will be asked to select enough meat alternatives to have a meat-free product available on every occasion on which they would normally have meat for 2 weeks. Participants will be free to order enough foods to cater for themselves and other members of their household, if they wished to do so. The meat alternatives will be delivered to participants’ homes by a food retailer on up to two occasions over the intervention month: the first delivery will be scheduled immediately after participants are allocated to the intervention condition. The second delivery will be scheduled 2 weeks after the randomisation for participants who wish to top up their stock of meat alternatives. | N/A |
| Who | The lead researcher of this trial (FB) will deliver the intervention. An access database system will be used to schedule the deliveries of each intervention component ensuring that each intervention component will be delivered at the appropriate time for each participant. | N/A |
| How | The intervention consists in the delivery of the aforementioned materials. We will use the delivery services of one of UK’s largest food retailers to purchase and deliver the meat alternatives to participants. We will use Royal Mail to send printed materials. The binder will be delivered to participants immediately after they are randomised to the intervention condition. | N/A |
| Where | N/A | N/A |
| Tailored | N/A | N/A |
| How well | We elected to use a single study account with the food retailer to schedule all the study deliveries, which will enable us to monitor the successful completion and receipt of each delivery. Due to the nature of the intervention, it will not be necessary to establish any other systems to monitor the fidelity of the intervention delivery. | N/A |
N/A, not available; TiDIER, template for intervention description and replication.
Schedule of measurements and trial activities
| Visits | |||||
| Telephone screening | Enrolment | Baseline | 4-week follow-up | 8-week follow-up | |
| Enrolment | |||||
| Eligibility screening | X | ||||
| Informed consent | X | ||||
| Randomisation | X | ||||
| Intervention | |||||
| Replacing meat with alternative plant-based product | |||||
| Control | |||||
| Demographic and psychosocial traits | |||||
| Demographics | X | ||||
| Food neophobia | X | ||||
| Self-control scale | X | ||||
| Dietary measurements | |||||
| Food diary | X | X | X | ||
| Retrospective eating questionnaire | X | X | X | ||
| Psychosocial variables | |||||
| Attitude towards eating a low meat diet and using meat alternatives | X | X | X | ||
| Perceived behavioural control of eating a low meat diet and using meat alternatives | X | X | X | ||
| Subjective social norm of eating a low meat diet and using meat alternatives | X | X | X | ||
| Intention to eat a low meat diet and to use meat alternatives | X | X | X | ||
| Attachment to meat | X | X | X | ||
| Eating identity | X | X | X | ||
| Desire for similarity between meat and meat alternatives | X | X | X | ||
| Biophysical outcomes | |||||
| Height | X | ||||
| Weight | X | X | X | ||
| Body composition | X | X | X | ||
| Blood pressure | X | X | X | ||
| Blood lipids profile | X | X | X | ||
| Qualitative workstream | |||||
| Semistructured interviews | X | ||||