Literature DB >> 30479403

Perceived Message Effectiveness Meets the Requirements of a Reliable, Valid, and Efficient Measure of Persuasiveness.

Joseph N Cappella1,2.   

Abstract

Keywords:  Biobehavioral Measurement; Keywords: Message Effectiveness; Validity

Year:  2018        PMID： 30479403      PMCID： PMC6241506          DOI： 10.1093/joc/jqy044

Source DB:  PubMed          Journal:  J Commun        ISSN： 0021-9916


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  7 in total

1.  Experimental evaluation of antitobacco PSAs: effects of message content and format on physiological and behavioral outcomes.

Authors:  Andrew A Strasser; Joseph N Cappella; Christopher Jepson; Martin Fishbein; Kathy Z Tang; Eugene Han; Caryn Lerman
Journal:  Nicotine Tob Res       Date:  2009-02-26       Impact factor: 4.244

2.  The effect of smoking cues in antismoking advertisements on smoking urge and psychophysiological reactions.

Authors:  Yahui Kang; Joseph N Cappella; Andrew A Strasser; Caryn Lerman
Journal:  Nicotine Tob Res       Date:  2009-02-27       Impact factor: 4.244

3.  Association of BDNF and COMT genotypes with cognitive processing of anti-smoking PSAs.

Authors:  M Falcone; C Jepson; P Sanborn; J N Cappella; C Lerman; A A Strasser
Journal:  Genes Brain Behav       Date:  2011-10-06       Impact factor: 3.449

4.  Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived Effectiveness.

Authors:  Elisabeth Bigsby; Joseph N Cappella; Holli H Seitz
Journal:  Commun Monogr       Date:  2013-03

5.  Distraction Effects of Smoking Cues in Antismoking Messages: Examining Resource Allocation to Message Processing as a Function of Smoking Cues and Argument Strength.

Authors:  Sungkyoung Lee; Joseph N Cappella
Journal:  Media Psychol       Date:  2013

6.  Content matters: neuroimaging investigation of brain and behavioral impact of televised anti-tobacco public service announcements.

Authors:  An-Li Wang; Kosha Ruparel; James W Loughead; Andrew A Strasser; Shira J Blady; Kevin G Lynch; Dan Romer; Joseph N Cappella; Caryn Lerman; Daniel D Langleben
Journal:  J Neurosci       Date:  2013-04-24       Impact factor: 6.167

7.  Visual Attention to Antismoking PSAs: Smoking Cues Versus Other Attention-Grabbing Features.

Authors:  Ashley N Sanders-Jackson; Joseph N Cappella; Deborah L Linebarger; Jessica Taylor Piotrowski; Moira O'Keeffe; Andrew A Strasser
Journal:  Hum Commun Res       Date:  2011-03-01
  7 in total
  6 in total

1.  Effects of Prior Exposure to Conflicting Health Information on Responses to Subsequent Unrelated Health Messages: Results from a Population-Based Longitudinal Experiment.

Authors:  Rebekah H Nagler; Rachel I Vogel; Sarah E Gollust; Marco C Yzer; Alexander J Rothman
Journal:  Ann Behav Med       Date:  2022-05-18

2.  An Efficient Message Evaluation Protocol: Two Empirical Analyses on Positional Effects and Optimal Sample Size.

Authors:  Minji Kim; Joseph N Cappella
Journal:  J Health Commun       Date:  2019-09-21

3.  Responses to pictorial versus text-only cigarillo warnings among a nationally representative sample of US young adults.

Authors:  Jennifer Cornacchione Ross; Allison J Lazard; Jessica L King; Seth M Noar; Beth A Reboussin; Desmond Jenson; Erin L Sutfin
Journal:  Tob Control       Date:  2021-07-30       Impact factor: 7.552

4.  A Content Analysis of U.S. Adults' Open-Ended Responses to E-Cigarette Risk Messages.

Authors:  Yachao Li; Bo Yang; Katherine Henderson; Lucy Popova
Journal:  Health Commun       Date:  2020-10-30

5.  Comparison of Message and Effects Perceptions for The Real Cost E-Cigarette Prevention Ads.

Authors:  Jacob A Rohde; Seth M Noar; Hannah Prentice-Dunn; Alex Kresovich; Marissa G Hall
Journal:  Health Commun       Date:  2020-04-08

6.  Harnessing Artificial Intelligence for Health Message Generation: The Folic Acid Message Engine.

Authors:  Ralf Schmälzle; Shelby Wilcox
Journal:  J Med Internet Res       Date:  2022-01-18       Impact factor: 5.428
  6 in total

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