Catherine Lombard1, Linda Brennan2, Michael Reid3, Karen M Klassen1, Claire Palermo1, Troy Walker1, Megan S C Lim4, Moira Dean5,6,7, Tracy A Mccaffrey1, Helen Truby1. 1. Department of Nutrition, Dietetics and Food, Monash University, Melbourne, Victoria, Australia. 2. School of Media and Communication, RMIT University, Melbourne, Victoria, Australia. 3. School of Economics, Finance and Marketing, RMIT University, Melbourne, Victoria, Australia. 4. Burnet Institute, Melbourne, Victoria, Australia. 5. School of Biological Sciences, Institute for Global Food Security, Queen's University Belfast, Belfast, UK. 6. School of Public Health and Preventive Medicine, Monash University, Melbourne, Victoria, Australia. 7. School of Population and Global Health, University of Melbourne, Melbourne, Victoria, Australia.
Abstract
BACKGROUND: Obesity is a global health problem. Understanding how to utilise social media (SM) as a platform for intervention and engagement with young adults (YAs) will help the practitioners to harness this media more effectively for obesity prevention. AIM: Communicating health (CH) aims to understand the use of SM by YAs, including Aboriginal YAs, and in doing so will improve the effectiveness of SM strategies to motivate, engage and retain YAs in interventions to reduce the risk of obesity, and identify and disseminate effective ways for health professionals to deliver obesity prevention interventions via SM. METHODS: The present study describes the theoretical framework and methodologies for the CH study, which is organised into four interrelated phases, each building on the outcomes of preceding phases. Phase 1 is a mixed methods approach to understand how YAs use SM to navigate their health issues, including healthy eating. Phase 2 utilises co-creation workshops where YAs and public health practitioners collaboratively generate healthy eating messages and communication strategies. Phase 3 evaluates these messages in a real-world setting. Phase 4 is the translation phase where public health practitioners use outcomes from CH to inform future strategies and to develop tools for SM for use by stakeholders and the research community. DISCUSSION: The outcomes will include a rich understanding of psychosocial drivers and behaviours associated with healthy eating and will provide insight into the use of SM to reach and influence the health and eating behaviours of YAs.
BACKGROUND:Obesity is a global health problem. Understanding how to utilise social media (SM) as a platform for intervention and engagement with young adults (YAs) will help the practitioners to harness this media more effectively for obesity prevention. AIM: Communicating health (CH) aims to understand the use of SM by YAs, including Aboriginal YAs, and in doing so will improve the effectiveness of SM strategies to motivate, engage and retain YAs in interventions to reduce the risk of obesity, and identify and disseminate effective ways for health professionals to deliver obesity prevention interventions via SM. METHODS: The present study describes the theoretical framework and methodologies for the CH study, which is organised into four interrelated phases, each building on the outcomes of preceding phases. Phase 1 is a mixed methods approach to understand how YAs use SM to navigate their health issues, including healthy eating. Phase 2 utilises co-creation workshops where YAs and public health practitioners collaboratively generate healthy eating messages and communication strategies. Phase 3 evaluates these messages in a real-world setting. Phase 4 is the translation phase where public health practitioners use outcomes from CH to inform future strategies and to develop tools for SM for use by stakeholders and the research community. DISCUSSION: The outcomes will include a rich understanding of psychosocial drivers and behaviours associated with healthy eating and will provide insight into the use of SM to reach and influence the health and eating behaviours of YAs.
Authors: Eva L Jenkins; Samara Legrand; Linda Brennan; Annika Molenaar; Mike Reid; Tracy A McCaffrey Journal: Nutrients Date: 2021-05-25 Impact factor: 5.717
Authors: Annika Molenaar; Wei Yee Saw; Linda Brennan; Mike Reid; Megan S C Lim; Tracy A McCaffrey Journal: Nutrients Date: 2021-06-04 Impact factor: 5.717
Authors: Annika Molenaar; Tammie St Choi; Linda Brennan; Mike Reid; Megan Sc Lim; Helen Truby; Tracy A McCaffrey Journal: Nutrients Date: 2020-03-25 Impact factor: 5.717
Authors: Linda Brennan; Shinyi Chin; Annika Molenaar; Amy M Barklamb; Megan Sc Lim; Mike Reid; Helen Truby; Eva L Jenkins; Tracy A McCaffrey Journal: Nutrients Date: 2020-09-21 Impact factor: 5.717