Audrey Rankin1, Brendan P Bunting2, Rui Poínhos3, Ivo A van der Lans4, Arnout Rh Fischer4, Sharron Kuznesof5, Mdv Almeida3, Jerko Markovina6, Lynn J Frewer5, Barbara J Stewart-Knox6. 1. 1School of Pharmacy,Queens University Belfast,Belfast,UK. 2. 2Psychology Research Institute,Ulster University,Belfast,UK. 3. 3Faculty of Nutrition and Food Sciences,University of Porto,Porto,Portugal. 4. 4Marketing and Consumer Behaviour Group,Wageningen University,Wageningen,The Netherlands. 5. 5School of Agriculture, Food and Rural Development,Newcastle University,Newcastle upon Tyne,UK. 6. 6Division of Psychology,University of Bradford,Richmond Road, Bradford,West Yorkshire,BD7 1DP,UK.
Abstract
OBJECTIVE: The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns.Design/SettingA survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. SUBJECTS: Nationally representative samples were recruited in nine EU countries (n 9381). RESULTS: Structural equation modelling indicated that the food choice motives 'weight control', 'mood', 'health' and 'ethical concern' had a positive association and 'price' had a negative association with attitude towards, and intention to adopt, personalised nutrition. 'Health' was positively associated and 'familiarity' negatively associated with attitude towards personalised nutrition. The effects of 'weight control', 'ethical concern', 'mood' and 'price' on intention to adopt personalised nutrition were partially mediated by attitude. The effects of 'health' and 'familiarity' were fully mediated by attitude. 'Sensory appeal' was negatively and directly associated with intention to adopt personalised nutrition. CONCLUSIONS: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
OBJECTIVE: The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns.Design/SettingA survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. SUBJECTS: Nationally representative samples were recruited in nine EU countries (n 9381). RESULTS: Structural equation modelling indicated that the food choice motives 'weight control', 'mood', 'health' and 'ethical concern' had a positive association and 'price' had a negative association with attitude towards, and intention to adopt, personalised nutrition. 'Health' was positively associated and 'familiarity' negatively associated with attitude towards personalised nutrition. The effects of 'weight control', 'ethical concern', 'mood' and 'price' on intention to adopt personalised nutrition were partially mediated by attitude. The effects of 'health' and 'familiarity' were fully mediated by attitude. 'Sensory appeal' was negatively and directly associated with intention to adopt personalised nutrition. CONCLUSIONS: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
Authors: Jacus S Nacis; Marilou R Galang; Jason Paolo H Labrador; Milflor S Gonzales; Aurora Maria Francesca D Dablo; Diana Glades A Domalanta-Ronquillo; Victor Franco J Alfonso; Idelia G Glorioso; Marietta P Rodriguez Journal: J Community Genet Date: 2021-10-27
Authors: Jacob Young; Suzanne Phelan; Noemi Alarcon; James Roake; Chad D Rethorst; Gary D Foster Journal: J Hum Nutr Diet Date: 2021-12-30 Impact factor: 2.995