How Mouse-tracking Can Advance Social Cognitive Theory.

Mouse-tracking - measuring computer-mouse movements made by participants while they choose between response options - is an emerging tool that offers an accessible, data-rich, and real-time window into how people categorize and make decisions. In the present article we review recent research in social cognition that uses mouse-tracking to test models and advance theory. In particular, mouse-tracking allows examination of nuanced predictions about both the nature of conflict (e.g., its antecedents and consequences) as well as how this conflict is resolved (e.g., how decisions evolve). We demonstrate how mouse-tracking can further our theoretical understanding by highlighting research in two domains - social categorization and self-control. We conclude with future directions and a discussion of the limitations of mouse-tracking as a method.