Personality traits across cultures.

Current questions in the study of personality traits across cultures include (a) the universality versus cultural uniqueness of trait structure, (b) cultural differences in trait levels, (c) the consistency and validity of traits and their measures across cultures, and (d) the evolutionary, ecological, and cultural contexts of personality. Although the Five Factor Model (FFM) of personality continues to find cross-cultural support, new research suggests that the model may be difficult to replicate in less educated or preliterate groups and that indigenous social-relational concepts may be distinguishable from the FFM in some cultures. In lexical studies, two or three broad dimensions may replicate better across cultures than alternative models. Substantial evidence suggests that mean trait profiles of cultures may be reasonably accurate. Nonetheless, research on response styles and measurement invariance raises questions about cross-cultural trait comparisons. Findings regarding cultural differences in trait-related consistency and validity are mixed. Researchers are offering innovative theory and research on the evolutionary, ecological, and cultural contexts of personality.