Andrew Perry1, Violeta Chacon2, Joaquin Barnoya2. 1. 1Washington University in St. Louis School of Medicine,St. Louis,MO,USA. 2. 2Cardiovascular Surgery Unit of Guatemala,9 Ave. 8-00 zone 11,Guatemala City,Guatemala, 01011.
Abstract
OBJECTIVE: We sought to describe front-of-package marketing strategies and nutritional quality of child-oriented beverages in Guatemala. DESIGN: We purchased all child-oriented ready-to-drink fruit drinks, milks and carbonated beverages in three convenience stores and one supermarket in Guatemala City. Front-of-package marketing was defined as the presence of spokes-characters, cartoons, celebrities, or health-related images, words, claims or endorsements on beverage packaging. We used the UK Nutrition Profiling Model (NPM) to classify beverages as healthy or less healthy. SETTING: Guatemala City, Guatemala. RESULTS: We purchased eighty-nine beverages; most were fruit drinks (n 52, 58 %), milk (15, 17 %), carbonated beverages (5, 17 %), rice/soya products (5, 6·0 %), water (1, 1 %) and energy drinks (1, 1 %). Two-thirds (57, 64 %) had health claims. Of those with a nutrition facts label (85, 96 %), nearly all (76, 89 %) were classified as less healthy. No association between the presence of health claims and NPM score (P=0·26) was found. Eight beverages had health-related endorsements. However, only one beverage was classified as healthy. CONCLUSIONS: In this sample of beverages in Guatemala City, health claims and health-related endorsements are used to promote beverages with poor nutritional quality. Our data support evidence-based policies to regulate the use of front-of-package health claims and endorsements based on nutritional quality.
OBJECTIVE: We sought to describe front-of-package marketing strategies and nutritional quality of child-oriented beverages in Guatemala. DESIGN: We purchased all child-oriented ready-to-drink fruit drinks, milks and carbonated beverages in three convenience stores and one supermarket in Guatemala City. Front-of-package marketing was defined as the presence of spokes-characters, cartoons, celebrities, or health-related images, words, claims or endorsements on beverage packaging. We used the UK Nutrition Profiling Model (NPM) to classify beverages as healthy or less healthy. SETTING: Guatemala City, Guatemala. RESULTS: We purchased eighty-nine beverages; most were fruit drinks (n 52, 58 %), milk (15, 17 %), carbonated beverages (5, 17 %), rice/soya products (5, 6·0 %), water (1, 1 %) and energy drinks (1, 1 %). Two-thirds (57, 64 %) had health claims. Of those with a nutrition facts label (85, 96 %), nearly all (76, 89 %) were classified as less healthy. No association between the presence of health claims and NPM score (P=0·26) was found. Eight beverages had health-related endorsements. However, only one beverage was classified as healthy. CONCLUSIONS: In this sample of beverages in Guatemala City, health claims and health-related endorsements are used to promote beverages with poor nutritional quality. Our data support evidence-based policies to regulate the use of front-of-package health claims and endorsements based on nutritional quality.
Authors: Aviva A Musicus; Sophia V Hua; Alyssa J Moran; Emily W Duffy; Marissa G Hall; Christina A Roberto; Francesca R Dillman Carpentier; Sarah Sorscher; Margo G Wootan; Lindsey Smith Taillie; Eric B Rimm Journal: Appetite Date: 2021-12-27 Impact factor: 3.868
Authors: Carmen María Sánchez-Nóchez; Manuel Ramirez-Zea; Stefanie Vandevijvere; María Fernanda Kroker-Lobos Journal: Arch Public Health Date: 2022-07-19