Alicia Rovirosa1, María E Zapata2, Paula Gómez3, Susana Gotthelf4, Daniel Ferrante5. 1. Centro de Estudios sobre Nutrición Infantil, Buenos Aires, Argentina. 2. Facultad de Química, Universidad de Centro Educativo Latinoamericano, Rosario, Santa Fe, Argentina. 3. Facultad de Ciencias Exactas, Universidad de Belgrano, Buenos Aires, Argentina. 4. Centro Nacional de Investigaciones Nutricionales, Buenos Aires, Argentina. 5. Ministerio de Salud, Ciudad Autónoma de Buenos Aires, Argentina.
Abstract
Food and beverage marketing has been identified as one of the determinants of unhealthy food and beverage consumption in the child population. OBJECTIVE: To determine the frequency and duration of food and beverage advertising in children's programming and the nutritional quality of advertised food and beverages. METHODS: Descriptive, cross-sectional study. Children's cable and broadcast channel programming was recorded in two periods: over the week and on the weekend. The type, quantity, and duration of commercials were recorded. The nutritional quality of advertised food and beverages was analyzed. RESULTS: A total of 402.3 hours of children's programming were recorded. In total, 3711 commercials were identified. Among these, 20.9% corresponded to food and beverages, i.e., an average of 1.9 ± 1.0 commercials per hour or equivalent to 0.68 ± 0.36 min/hour. Dairy products, candies, and fast-food meals were the most advertised food products. Only a third of advertised food and beverages (35.8%) were categorized as healthy as per the nutrient profiling system. Based on the traffic light labeling system, 50% of advertised food and beverages were high in sugar, 25% were high in saturated fat, and approximately 15% were high in sodium or fat. CONCLUSION: Food and beverage advertising accounted for 20% of television advertising time. The most advertised products were dairy products, followed by candies and sweet snacks, fast-food meals, and beverages. Two-thirds of advertised food and beverages were considered unhealthy. Sociedad Argentina de Pediatría
Food and beverage marketing has been identified as one of the determinants of unhealthy food and beverage consumption in the child population. OBJECTIVE: To determine the frequency and duration of food and beverage advertising in children's programming and the nutritional quality of advertised food and beverages. METHODS: Descriptive, cross-sectional study. Children's cable and broadcast channel programming was recorded in two periods: over the week and on the weekend. The type, quantity, and duration of commercials were recorded. The nutritional quality of advertised food and beverages was analyzed. RESULTS: A total of 402.3 hours of children's programming were recorded. In total, 3711 commercials were identified. Among these, 20.9% corresponded to food and beverages, i.e., an average of 1.9 ± 1.0 commercials per hour or equivalent to 0.68 ± 0.36 min/hour. Dairy products, candies, and fast-food meals were the most advertised food products. Only a third of advertised food and beverages (35.8%) were categorized as healthy as per the nutrient profiling system. Based on the traffic light labeling system, 50% of advertised food and beverages were high in sugar, 25% were high in saturated fat, and approximately 15% were high in sodium or fat. CONCLUSION: Food and beverage advertising accounted for 20% of television advertising time. The most advertised products were dairy products, followed by candies and sweet snacks, fast-food meals, and beverages. Two-thirds of advertised food and beverages were considered unhealthy. Sociedad Argentina de Pediatría
Entities:
Keywords:
beverages; child; food publicity; food quality; television
Authors: Ana Munguía; Lizbeth Tolentino-Mayo; Florence L Théodore; Stefanie Vandevijvere Journal: Int J Environ Res Public Health Date: 2020-04-29 Impact factor: 3.390
Authors: Brent A Langellier; Jill A Kuhlberg; Ellis A Ballard; S Claire Slesinski; Ivana Stankov; Nelson Gouveia; Jose D Meisel; Maria F Kroker-Lobos; Olga L Sarmiento; Waleska Teixeira Caiaffa; Ana V Diez Roux Journal: Health Place Date: 2019-10-03 Impact factor: 4.078
Authors: Maria Manuela Chemas-Velez; Luis F Gómez; Alcides Velasquez; Mercedes Mora-Plazas; Diana C Parra Journal: Rev Saude Publica Date: 2020-01-10 Impact factor: 2.106
Authors: Emma Lucia Cosenza-Quintana; Analí Morales-Juárez; Manuel Ramirez-Zea; Stefanie Vandevijvere; Maria F Kroker-Lobos Journal: Health Promot Int Date: 2020-12-01 Impact factor: 2.483