Amanda S Bruce1, Stephen W Pruitt2, Oh-Ryeong Ha3, J Bradley C Cherry4, Timothy R Smith4, Jared M Bruce3, Seung-Lark Lim3. 1. Department of Pediatrics, University of Kansas Medical Center, Kansas City, KS; Center for Children's Healthy Lifestyles and Nutrition, Children's Mercy Hospital, Kansas City, MO. Electronic address: abruce@kumc.edu. 2. Department of Finance, Henry W. Bloch School of Management, University of Missouri-Kansas City, Kansas City, MO. 3. Department of Psychology, University of Missouri-Kansas City, Kansas City, MO. 4. Department of Pediatrics, University of Kansas Medical Center, Kansas City, KS.
Abstract
OBJECTIVE: To investigate how food commercials influence children's food choices. STUDY DESIGN: Twenty-three children ages 8-14 years provided taste and health ratings for 60 food items. Subsequently, these children were scanned with the use of functional magnetic resonance imaging while making food choices (ie, "eat" or "not eat") after watching food and nonfood television commercials. RESULTS: Our results show that watching food commercials changes the way children consider the importance of taste when making food choices. Children did not use health values for their food choices, indicating children's decisions were largely driven by hedonic, immediate rewards (ie, "tastiness"); however, children placed significantly more importance on taste after watching food commercials compared with nonfood commercials. This change was accompanied by faster decision times during food commercial trials. The ventromedial prefrontal cortex, a reward valuation brain region, showed increased activity during food choices after watching food commercials compared with after watching nonfood commercials. CONCLUSION: Overall, our results suggest watching food commercials before making food choices may bias children's decisions based solely on taste, and that food marketing may systematically alter the psychological and neurobiologic mechanisms of children's food decisions.
OBJECTIVE: To investigate how food commercials influence children's food choices. STUDY DESIGN: Twenty-three children ages 8-14 years provided taste and health ratings for 60 food items. Subsequently, these children were scanned with the use of functional magnetic resonance imaging while making food choices (ie, "eat" or "not eat") after watching food and nonfood television commercials. RESULTS: Our results show that watching food commercials changes the way children consider the importance of taste when making food choices. Children did not use health values for their food choices, indicating children's decisions were largely driven by hedonic, immediate rewards (ie, "tastiness"); however, children placed significantly more importance on taste after watching food commercials compared with nonfood commercials. This change was accompanied by faster decision times during food commercial trials. The ventromedial prefrontal cortex, a reward valuation brain region, showed increased activity during food choices after watching food commercials compared with after watching nonfood commercials. CONCLUSION: Overall, our results suggest watching food commercials before making food choices may bias children's decisions based solely on taste, and that food marketing may systematically alter the psychological and neurobiologic mechanisms of children's food decisions.
Authors: Lisa M Powell; Rebecca M Schermbeck; Glen Szczypka; Frank J Chaloupka; Carol L Braunschweig Journal: Arch Pediatr Adolesc Med Date: 2011-08-01
Authors: Kristina M Rapuano; Jeremy F Huckins; James D Sargent; Todd F Heatherton; William M Kelley Journal: Cereb Cortex Date: 2015-05-20 Impact factor: 5.357
Authors: Amanda S Bruce; Rebecca J Lepping; Jared M Bruce; J Bradley C Cherry; Laura E Martin; Ann M Davis; William M Brooks; Cary R Savage Journal: J Pediatr Date: 2012-12-01 Impact factor: 4.406
Authors: Ashley N Gearhardt; Sonja Yokum; Eric Stice; Jennifer L Harris; Kelly D Brownell Journal: Soc Cogn Affect Neurosci Date: 2013-04-10 Impact factor: 3.436
Authors: Andrea L Courtney; Kristina M Rapuano; James D Sargent; Todd F Heatherton; William M Kelley Journal: J Stud Alcohol Drugs Date: 2018-01 Impact factor: 2.582
Authors: Travis D Masterson; Diane Gilbert-Diamond; Reina K Lansigan; Sunny Jung Kim; Jenna E Schiffelbein; Jennifer A Emond Journal: Appetite Date: 2019-04-30 Impact factor: 3.868
Authors: Monica Serrano-Gonzalez; Megan M Herting; Seung-Lark Lim; Nicolette J Sullivan; Robert Kim; Juan Espinoza; Christina M Koppin; Joyce R Javier; Mimi S Kim; Shan Luo Journal: Front Psychol Date: 2021-05-18
Authors: Daniel A Yamoah; Jeroen De Man; Sunday O Onagbiye; Zandile J Mchiza Journal: Int J Environ Res Public Health Date: 2021-04-07 Impact factor: 3.390
Authors: Elida Sina; Christoph Buck; Wolfgang Ahrens; Stefaan De Henauw; Hannah Jilani; Lauren Lissner; Dénes Molnár; Luis A Moreno; Valeria Pala; Lucia Reisch; Alfonso Siani; Antonia Solea; Toomas Veidebaum; Antje Hebestreit Journal: Foods Date: 2021-02-09
Authors: Ashley N Gearhardt; Sonja Yokum; Jennifer L Harris; Leonard H Epstein; Julie C Lumeng Journal: Am J Clin Nutr Date: 2020-03-01 Impact factor: 7.045