Can we imagine how objects look from other viewpoints?

Many psychologists who study cognition believe that perception achieves object-centered representations that make it possible to extract representations of how the object would appear from differing viewpoints. Others believe we can achieve representations of how an object would appear by a process of visualization or mental rotation. We report experiments in which the subject tries to imagine how three-dimensional novel wire objects would appear from positions other than the one they are in. Subjects are unable to perform this task unless they make use of strategies that circumvent the process of visualization. It is suggested that the linear increase in time required to succeed in mental rotation tasks as a function of the angular discrepancy between the figures compared is the result of increasing difficulty rather than of the time required for rotation.