Carla J Berg1, James F Thrasher2, Jean O'Connor3, Regine Haardörfer1, Michelle C Kegler1. 1. Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, Atlanta, GA. 2. Department of Health Promotion, Education & Behavior, Arnold School of Public Health, University of South Carolina, Columbia, SC. 3. Chronic Disease Prevention Director, Georgia Department of Public Health, Office of Applied Public Health, Rollins School of Public Health, Emory University, Atlanta, GA.
Abstract
OBJECTIVES: We explored differences in support for smoke-free policies among Southerners versus non-Southerners within a quota-based non-probability sample of adults in the United States. METHODS: In 2013, a cross-sectional online survey was conducted among 2501 adults assessing tobacco use, reactions to personal and public smoke-free policies, and persuasiveness of various message frames regarding smoke-free bar/restaurant policies. RESULTS: Southerners were no different from non-Southerners in support for most public and private smoke-free policies. The most effective pro-policy messages regarded hospitality, health, and individual rights/responsibilities; the most persuasive anti-policy messages involved individual rights/responsibilities. Compared to non-Southerners, Southerners rated pro-policy messages involving economic impact, religion/morality, and hospitality as more persuasive. CONCLUSIONS: Factors other than public opinion accounting for lagging policy adoption must be explored.
OBJECTIVES: We explored differences in support for smoke-free policies among Southerners versus non-Southerners within a quota-based non-probability sample of adults in the United States. METHODS: In 2013, a cross-sectional online survey was conducted among 2501 adults assessing tobacco use, reactions to personal and public smoke-free policies, and persuasiveness of various message frames regarding smoke-free bar/restaurant policies. RESULTS: Southerners were no different from non-Southerners in support for most public and private smoke-free policies. The most effective pro-policy messages regarded hospitality, health, and individual rights/responsibilities; the most persuasive anti-policy messages involved individual rights/responsibilities. Compared to non-Southerners, Southerners rated pro-policy messages involving economic impact, religion/morality, and hospitality as more persuasive. CONCLUSIONS: Factors other than public opinion accounting for lagging policy adoption must be explored.
Entities:
Keywords:
health communication; secondhand smoke exposure; tobacco control
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