| Literature DB >> 26405350 |
Jakob D Jensen1, Andy J King2, Nicholas Carcioppolo3, LaShara Davis4.
Abstract
Past research has found that tailoring increases the persuasive effectiveness of a message. However, the observed effect has been small and the explanatory mechanism remains unknown. To address these shortcomings, a tailoring software program was created that personalized breast cancer screening pamphlets according to risk, health belief model constructs, and visual preference. Women aged 40 and older (N = 119) participated in a 2 (tailored vs. stock message) × 2 (charts/graphs vs. illustrated visuals) × 3 (nested replications of the visuals) experiment. Participants provided with tailored illustrated pamphlets expressed greater breast cancer screening intentions than those provided with other pamphlets. In a test of 10 different mediators, perceived message relevance was found to fully mediate the tailoring × visual interaction.Entities:
Keywords: Tailoring; cancer; elaboration likelihood model; perceived message relevance; visuals
Year: 2012 PMID: 26405350 PMCID: PMC4578294 DOI: 10.1111/j.1460-2466.2012.01668.x
Source DB: PubMed Journal: J Commun ISSN: 0021-9916