Jennifer L Temple1, Amanda M Ziegler2, Leonard H Epstein3. 1. Department of Exercise and Nutrition Sciences, University at Buffalo, Buffalo, NY; Department of Community Health and Health Behavior, University at Buffalo, Buffalo, NY; School of Public Health and Health Professions, University at Buffalo, Buffalo, NY. Electronic address: jltemple@buffalo.edu. 2. Department of Exercise and Nutrition Sciences, University at Buffalo, Buffalo, NY. 3. Department of Community Health and Health Behavior, University at Buffalo, Buffalo, NY; Department of Pediatrics, University at Buffalo, Buffalo, NY; School of Medicine and Biomedical Sciences, University at Buffalo, Buffalo, NY.
Abstract
OBJECTIVE: To examine the impact of energy drink (ED) pricing and labeling on the purchase of EDs. METHODS: Participants visited a laboratory-based convenience store 3 times and purchased a beverage under different ED labeling (none, caffeine content, and warning labels) and pricing conditions. The 36 participants (aged 15-30 years) were classified as energy drink consumers (≥ 2 energy drinks/wk) and nonconsumers (< 1 energy drink/mo). Data were log transformed to generate elasticity coefficients. The authors analyzed changes in elasticity as a function of price and labeling using mixed-effects regression models. RESULTS: Increasing the price of EDs reduced ED purchases and increased purchasing of other caffeinated beverages among ED consumers. Energy drink labels affected ED sales in adolescents. CONCLUSIONS AND IMPLICATIONS: These data suggest that ED pricing and labeling may influence the purchasing of ED, especially in adolescent consumers.
OBJECTIVE: To examine the impact of energy drink (ED) pricing and labeling on the purchase of EDs. METHODS:Participants visited a laboratory-based convenience store 3 times and purchased a beverage under different ED labeling (none, caffeine content, and warning labels) and pricing conditions. The 36 participants (aged 15-30 years) were classified as energy drink consumers (≥ 2 energy drinks/wk) and nonconsumers (< 1 energy drink/mo). Data were log transformed to generate elasticity coefficients. The authors analyzed changes in elasticity as a function of price and labeling using mixed-effects regression models. RESULTS: Increasing the price of EDs reduced ED purchases and increased purchasing of other caffeinated beverages among ED consumers. Energy drink labels affected ED sales in adolescents. CONCLUSIONS AND IMPLICATIONS: These data suggest that ED pricing and labeling may influence the purchasing of ED, especially in adolescent consumers.
Authors: Natasha Clarke; Emily Pechey; Daina Kosīte; Laura M König; Eleni Mantzari; Anna K M Blackwell; Theresa M Marteau; Gareth J Hollands Journal: Health Psychol Rev Date: 2020-07-02