Darren Mays1, Kenneth P Tercyak1. 1. Darren Mays and Kenneth P. Tercyak are with the Department of Oncology, Georgetown University Medical Center, and Cancer Prevention and Control Program, Lombardi Comprehensive Cancer Center, Washington, DC.
Abstract
OBJECTIVES: We investigated the impact of indoor tanning device warnings that communicate the risks associated with indoor tanning (i.e., loss framed) or the benefits of avoiding indoor tanning (i.e., gain framed). METHODS:A convenience sample of non-Hispanic White women aged 18 to 30 years who tanned indoors at least once in the past year (n = 682) participated in a within-subjects experiment. Participants completed baseline measures and reported indoor tanning intentions and intentions to quit indoor tanning in response to 5 warning messages in random order. A text-only control warning was based on Food and Drug Administration-required warnings for indoor tanning devices. Experimental warnings included graphic content and were either gain or loss framed. RESULTS: In multivariable analyses, gain-framed warnings did not differ from the control warning on women's intentions to tan indoors, but they prompted stronger intentions to quit than the control message. Loss-framed warnings significantly reduced intentions to tan indoors and increased intentions to quit indoor tanning compared with control and gain-framed warnings. CONCLUSIONS: The public health impact of indoor tanning device warnings can be enhanced by incorporating graphic content and leveraging gain- and loss-framed messaging.
RCT Entities:
OBJECTIVES: We investigated the impact of indoor tanning device warnings that communicate the risks associated with indoor tanning (i.e., loss framed) or the benefits of avoiding indoor tanning (i.e., gain framed). METHODS: A convenience sample of non-Hispanic White women aged 18 to 30 years who tanned indoors at least once in the past year (n = 682) participated in a within-subjects experiment. Participants completed baseline measures and reported indoor tanning intentions and intentions to quit indoor tanning in response to 5 warning messages in random order. A text-only control warning was based on Food and Drug Administration-required warnings for indoor tanning devices. Experimental warnings included graphic content and were either gain or loss framed. RESULTS: In multivariable analyses, gain-framed warnings did not differ from the control warning on women's intentions to tan indoors, but they prompted stronger intentions to quit than the control message. Loss-framed warnings significantly reduced intentions to tan indoors and increased intentions to quit indoor tanning compared with control and gain-framed warnings. CONCLUSIONS: The public health impact of indoor tanning device warnings can be enhanced by incorporating graphic content and leveraging gain- and loss-framed messaging.
Authors: Henry W Lim; William D James; Darrell S Rigel; Mary E Maloney; James M Spencer; Reva Bhushan Journal: J Am Acad Dermatol Date: 2011-05 Impact factor: 11.527
Authors: Andrew A Strasser; Kathy Z Tang; Daniel Romer; Christopher Jepson; Joseph N Cappella Journal: Am J Prev Med Date: 2012-07 Impact factor: 5.043
Authors: Leah M Ferrucci; Brenda Cartmel; Annette M Molinaro; David J Leffell; Allen E Bale; Susan T Mayne Journal: J Am Acad Dermatol Date: 2011-12-09 Impact factor: 11.527
Authors: Melissa B Gilkey; Darren Mays; Maryam M Asgari; Melanie L Kornides; Annie-Laurie McRee Journal: Am J Prev Med Date: 2017-05-15 Impact factor: 5.043
Authors: Darren Mays; Clayton Smith; Andrea C Johnson; Kenneth P Tercyak; Raymond S Niaura Journal: Tob Induc Dis Date: 2016-05-26 Impact factor: 2.600