Literature DB >> 25897655

Benefits of Incentives for Breastfeeding and Smoking cessation in pregnancy (BIBS): a mixed-methods study to inform trial design.

Heather Morgan1, Pat Hoddinott1, Gill Thomson2, Nicola Crossland2, Shelley Farrar3, Deokhee Yi3, Jenni Hislop1, Victoria Hall Moran2, Graeme MacLennan1, Stephan U Dombrowski4, Kieran Rothnie1, Fiona Stewart1, Linda Bauld5, Anne Ludbrook3, Fiona Dykes2, Falko F Sniehotta4, David Tappin6, Marion Campbell1.   

Abstract

BACKGROUND: Smoking in pregnancy and/or not breastfeeding have considerable negative health outcomes for mother and baby. AIM: To understand incentive mechanisms of action for smoking cessation in pregnancy and breastfeeding, develop a taxonomy and identify promising, acceptable and feasible interventions to inform trial design.
DESIGN: Evidence syntheses, primary qualitative survey, and discrete choice experiment (DCE) research using multidisciplinary, mixed methods. Two mother-and-baby groups in disadvantaged areas collaborated throughout.
SETTING: UK. PARTICIPANTS: The qualitative study included 88 pregnant women/recent mothers/partners, 53 service providers, 24 experts/decision-makers and 63 conference attendees. The surveys included 1144 members of the general public and 497 health professionals. The DCE study included 320 women with a history of smoking.
METHODS: (1) Evidence syntheses: incentive effectiveness (including meta-analysis and effect size estimates), delivery processes, barriers to and facilitators of smoking cessation in pregnancy and/or breastfeeding, scoping review of incentives for lifestyle behaviours; (2) qualitative research: grounded theory to understand incentive mechanisms of action and a framework approach for trial design; (3) survey: multivariable ordered logit models; (4) DCE: conditional logit regression and the log-likelihood ratio test.
RESULTS: Out of 1469 smoking cessation and 5408 breastfeeding multicomponent studies identified, 23 smoking cessation and 19 breastfeeding studies were included in the review. Vouchers contingent on biochemically proven smoking cessation in pregnancy were effective, with a relative risk of 2.58 (95% confidence interval 1.63 to 4.07) compared with non-contingent incentives for participation (four studies, 344 participants). Effects continued until 3 months post partum. Inconclusive effects were found for breastfeeding incentives compared with no/smaller incentives (13 studies) but provider commitment contracts for breastfeeding show promise. Intervention intensity is a possible confounder. The acceptability of seven promising incentives was mixed. Women (for vouchers) and those with a lower level of education (except for breastfeeding incentives) were more likely to disagree. Those aged ≤ 44 years and ethnic minority groups were more likely to agree. Agreement was greatest for a free breast pump and least for vouchers for breastfeeding. Universal incentives were preferred to those targeting low-income women. Initial daily text/telephone support, a quitting pal, vouchers for > £20.00 per month and values up to £80.00 increase the likelihood of smoking cessation. Doctors disagreed with provider incentives. A 'ladder' logic model emerged through data synthesis and had face validity with service users. It combined an incentive typology and behaviour change taxonomy. Autonomy and well-being matter. Personal difficulties, emotions, socialising and attitudes of others are challenges to climbing a metaphorical 'ladder' towards smoking cessation and breastfeeding. Incentive interventions provide opportunity 'rungs' to help, including regular skilled flexible support, a pal, setting goals, monitoring and outcome verification. Individually tailored and non-judgemental continuity of care can bolster women's capabilities to succeed. Rigid, prescriptive interventions placing the onus on women to behave 'healthily' risk them feeling pressurised and failing. To avoid 'losing face', women may disengage. LIMITATIONS: Included studies were heterogeneous and of variable quality, limiting the assessment of incentive effectiveness. No cost-effectiveness data were reported. In surveys, selection bias and confounding are possible. The validity and utility of the ladder logic model requires evaluation with more diverse samples of the target population.
CONCLUSIONS: Incentives provided with other tailored components show promise but reach is a concern. Formal evaluation is recommended. Collaborative service-user involvement is important. STUDY REGISTRATION: This study is registered as PROSPERO CRD42012001980. FUNDING: The National Institute for Health Research Health Technology Assessment programme.

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Year:  2015        PMID: 25897655      PMCID: PMC4780978          DOI: 10.3310/hta19300

Source DB:  PubMed          Journal:  Health Technol Assess        ISSN: 1366-5278            Impact factor:   4.014


  30 in total

1.  Nutrition and nurture in infancy and childhood. Abstracts of the Fourth International Interdisciplinary Conference Organized by Maternal & Infant Nutrition & Nurture Unit (MAINN), School of Health, University of Central Lancashire. June 10-12, 2013. Cumbria, United Kingdom.

Authors: 
Journal:  Matern Child Nutr       Date:  2013-11       Impact factor: 3.092

2.  Addressing Tobacco Use in Underserved Communities Through a Peer-Facilitated Smoking Cessation Program.

Authors:  Jummai Apata; Payam Sheikhattari; Lisa Bleich; Farin Kamangar; Anne Marie O'Keefe; Fernando A Wagner
Journal:  J Community Health       Date:  2019-10

3.  Effect of financial voucher incentives provided with UK stop smoking services on the cessation of smoking in pregnant women (CPIT III): pragmatic, multicentre, single blinded, phase 3, randomised controlled trial.

Authors:  David Tappin; Lesley Sinclair; Frank Kee; Margaret McFadden; Lyn Robinson-Smith; Alex Mitchell; Ada Keding; Judith Watson; Sinead Watson; Alison Dick; David Torgerson; Catherine Hewitt; Jennifer McKell; Pat Hoddinott; Fiona M Harris; Kathleen A Boyd; Nicola McMeekin; Michael Ussher; Linda Bauld
Journal:  BMJ       Date:  2022-10-19

4.  Women's views about a free breast pump service: Online survey informing intervention development.

Authors:  Rhona J McInnes; Nicola Gillespie; Nicola Crossland; Victoria Hall Moran; Pat Hoddinott
Journal:  Matern Child Nutr       Date:  2018-12-13       Impact factor: 3.092

5.  How UK internet websites portray breast milk expression and breast pumps: a qualitative study of content.

Authors:  Rhona J McInnes; Alix Arbuckle; Pat Hoddinott
Journal:  BMC Pregnancy Childbirth       Date:  2015-04-02       Impact factor: 3.007

6.  Unintended consequences of incentive provision for behaviour change and maintenance around childbirth.

Authors:  Gill Thomson; Heather Morgan; Nicola Crossland; Linda Bauld; Fiona Dykes; Pat Hoddinott; Stephan Dombrowski; Graeme MacLennan; Kieran Rothnie; Fiona Stewart; Shelley Farrar; Deokhee Yi; Jenni Hislop; Anne Ludbrook; Marion Campbell; Victoria Hall Moran; Falko Sniehotta; David Tappin
Journal:  PLoS One       Date:  2014-10-30       Impact factor: 3.240

7.  An interview study of pregnant women who were provided with indoor air quality measurements of second hand smoke to help them quit smoking.

Authors:  Heather Morgan; Elizabeth Treasure; Mo Tabib; Majella Johnston; Chris Dunkley; Deborah Ritchie; Sean Semple; Steve Turner
Journal:  BMC Pregnancy Childbirth       Date:  2016-10-12       Impact factor: 3.007

8.  Public acceptability of financial incentives for smoking cessation in pregnancy and breast feeding: a survey of the British public.

Authors:  Pat Hoddinott; Heather Morgan; Graeme MacLennan; Kate Sewel; Gill Thomson; Linda Bauld; Deokhee Yi; Anne Ludbrook; Marion K Campbell
Journal:  BMJ Open       Date:  2014-07-18       Impact factor: 2.692

9.  Perspectives on financial incentives to health service providers for increasing breast feeding and smoking quit rates during pregnancy: a mixed methods study.

Authors:  Pat Hoddinott; Gill Thomson; Heather Morgan; Nicola Crossland; Graeme MacLennan; Fiona Dykes; Fiona Stewart; Linda Bauld; Marion K Campbell
Journal:  BMJ Open       Date:  2015-11-13       Impact factor: 2.692

10.  Breast pumps as an incentive for breastfeeding: a mixed methods study of acceptability.

Authors:  Nicola Crossland; Gill Thomson; Heather Morgan; Graeme MacLennan; Marion Campbell; Fiona Dykes; Pat Hoddinott
Journal:  Matern Child Nutr       Date:  2016-08-09       Impact factor: 3.092

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