Social comparison modulates reward-driven attentional capture.

It is well established that attention can be captured by task irrelevant and non-salient objects associated with value through reward learning. However, it is unknown whether social comparison influences reward-driven attentional capture. The present study created four social contexts to examine whether different social comparisons modulate the reward-driven capture of attention. The results showed that reward-driven attentional capture varied with different social comparison conditions. Most prominently, reward-driven attentional capture is dramatically reduced in the disadvantageous social comparison context, in which an individual is informed that the other participant is earning more monetary reward for performing the same task. These findings suggest that social comparison can affect the reward-driven capture of attention.