Elizabeth C Kaster1, Charles R Rogers2, Kwon Chan Jeon3, Brittany Rosen4. 1. Health Education, Texas A&M University, Department of Health and Kinesiology, 4243 TAMU, College Station, TX 77843-4243, . 2. University of Minnesota Medical School, Program in Health Disparities Research, Department of Family Medicine & Community Health, 717 Delaware St SE, Suite 166, Minneapolis, MN 55414, . 3. Texas A&M University, Department of Health and Kinesiology, 4243 TAMU, College Station, TX 77843-4243, . 4. University of Cincinnati, School of Human Services, PO Box 210068, Cincinnati, OH 45221, .
Abstract
INTRODUCTION: For those with certain blood or bone cancers, bone marrow donation can mean the difference between life and death. The National Marrow Donor Program® (NMDP) operates the largest bone marrow registry of potential donors; however, at times when potential matches are identified, many donors opt not to donate. The purpose of this study was to describe perspectives from college-aged students on recruitment to a bone marrow donation registry and retention to the registry/follow-through with the donation process. METHODS: Researchers employed a one-time qualitative study using 7 focus groups comprised of 10 - 11 college students each (n = 76). RESULTS: Results yielded three overarching themes: donor recruitment, donor retention, and factors contributing to the overall donation process. More specifically, this study identified key factors affecting bone marrow donation in an essential population: facilitators, barriers, knowledge, and 'goodness'. Additionally, marketing and communication were found to be major determinants of potential donors staying with the NMDP. CONCLUSION: Better explanations and awareness/promotion campaigns are necessary for recruiting potential donors to the NMDP and to increase the likelihood that the donor will follow through with the donation should a potential match be identified. Recommendations from this study may improve recruitment and retention rates among the NMDP campaigns targeting college students.
INTRODUCTION: For those with certain blood or bone cancers, bone marrow donation can mean the difference between life and death. The National Marrow Donor Program® (NMDP) operates the largest bone marrow registry of potential donors; however, at times when potential matches are identified, many donors opt not to donate. The purpose of this study was to describe perspectives from college-aged students on recruitment to a bone marrow donation registry and retention to the registry/follow-through with the donation process. METHODS: Researchers employed a one-time qualitative study using 7 focus groups comprised of 10 - 11 college students each (n = 76). RESULTS: Results yielded three overarching themes: donor recruitment, donor retention, and factors contributing to the overall donation process. More specifically, this study identified key factors affecting bone marrow donation in an essential population: facilitators, barriers, knowledge, and 'goodness'. Additionally, marketing and communication were found to be major determinants of potential donors staying with the NMDP. CONCLUSION: Better explanations and awareness/promotion campaigns are necessary for recruiting potential donors to the NMDP and to increase the likelihood that the donor will follow through with the donation should a potential match be identified. Recommendations from this study may improve recruitment and retention rates among the NMDP campaigns targeting college students.
Entities:
Keywords:
National Marrow Donor Program; bone marrow donation; college students; registry; underutilization
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