The role of lexical variables in the visual recognition of Chinese characters: A megastudy analysis.

Logographic Chinese orthography partially represents both phonology and semantics. By capturing the online processing of a large pool of Chinese characters, we were able to examine the relative salience of specific lexical variables when this nonalphabetic script is read. Using a sample of native mainland Chinese speakers (N = 35), lexical decision latencies for 1560 single characters were collated into a database, before the effects of a comprehensive range of variables were explored. Hierarchical regression analyses determined the unique item-level variance explained by orthographic (frequency, stroke count), semantic (age of learning, imageability, number of meanings), and phonological (consistency, phonological frequency) factors. Orthographic and semantic variables, respectively, accounted for more collective variance than the phonological variables. Significant main effects were further observed for the individual orthographic and semantic predictors. These results are consistent with the idea that skilled readers tend to rely on orthographic and semantic information when processing visually presented characters. This megastudy approach marks an important extension to existing work on Chinese character recognition, which hitherto has relied on factorial designs. Collectively, the findings reported here represent a useful set of empirical constraints for future computational models of character recognition.