Allison Lazard1, Michael Mackert2. 1. Department of Advertising and Public Relations, The University of Texas at Austin, United States. Electronic address: lazard@utexas.edu. 2. Department of Advertising and Public Relations, The University of Texas at Austin, United States; School of Public Health, The University of Texas Health Science Center at Houston, United States.
Abstract
OBJECTIVE: This paper highlights the influential role of design complexity for users' first impressions of health websites. METHOD: An experimental design was utilized to investigate whether a website's level of design complexity impacts user evaluations. An online questionnaire measured the hypothesized impact of design complexity on predictors of message effectiveness. RESULTS: Findings reveal that increased design complexity was positively associated with higher levels of perceived design esthetics, attitude toward the website, perceived message comprehensibility, perceived ease of use, perceived usefulness, perceived message quality, perceived informativeness, and perceived visual informativeness. CONCLUSION: This research gives further evidence that design complexity should be considered an influential variable for health communicators to effectively reach their audiences, as it embodies the critical first step for message evaluation via electronic platforms.
OBJECTIVE: This paper highlights the influential role of design complexity for users' first impressions of health websites. METHOD: An experimental design was utilized to investigate whether a website's level of design complexity impacts user evaluations. An online questionnaire measured the hypothesized impact of design complexity on predictors of message effectiveness. RESULTS: Findings reveal that increased design complexity was positively associated with higher levels of perceived design esthetics, attitude toward the website, perceived message comprehensibility, perceived ease of use, perceived usefulness, perceived message quality, perceived informativeness, and perceived visual informativeness. CONCLUSION: This research gives further evidence that design complexity should be considered an influential variable for health communicators to effectively reach their audiences, as it embodies the critical first step for message evaluation via electronic platforms.
Authors: Allison J Lazard; Ivan Watkins; Michael S Mackert; Bo Xie; Keri K Stephens; Heidi Shalev Journal: J Am Med Inform Assoc Date: 2015-12-03 Impact factor: 4.497
Authors: Elisabetta Ceretti; Loredana Covolo; Francesca Cappellini; Alberto Nanni; Sara Sorosina; Andrea Beatini; Mirella Taranto; Arianna Gasparini; Paola De Castro; Silvio Brusaferro; Umberto Gelatti Journal: J Med Internet Res Date: 2022-09-13 Impact factor: 7.076