Testing the absolute-tempo hypothesis: context effects for familiar and unfamiliar songs.

In two experiments, we investigated context effects on tempo judgments for familiar and unfamiliar songs performed by popular artists. In Experiment 1, participants made comparative tempo judgments to a remembered standard for song clips drawn from either a slow or a fast context, created by manipulating the tempos of the same songs. Although both familiar and unfamiliar songs showed significant shifts in their points of subjective equality toward the tempo context values, more-familiar songs showed significantly reduced contextual bias. In Experiment 2, tempo pleasantness ratings showed significant context effects in which the ordering of tempos on the pleasantness scale differed across contexts, with the most pleasant tempo shifting toward the contextual values, an assimilation of ideal points. Once again, these effects were significant but reduced for the more-familiar songs. The moderating effects of song familiarity support a weak version of the absolute-tempo hypothesis, in which long-term memory for tempo reduces but does not eliminate contextual effects. Thus, although both relative and absolute tempo information appear to be encoded in memory, the absolute representation may be subject to rapid revision by recently experienced tempo-altered versions of the same song.