Conceptual and perceptual encoding instructions differently affect event recall.

When recalling an event, people usually retrieve the main facts and a reduced proportion of specific details. The objective of this experiment was to study the effects of conceptually and perceptually driven encoding in the recall of conceptual and perceptual information of an event. The materials selected for the experiment were two movie trailers. To enhance the encoding instructions, after watching the first trailer participants answered conceptual or perceptual questions about the event, while a control group answered general knowledge questions. After watching the second trailer, all of the participants completed a closed-ended recall task consisting of conceptual and perceptual items. Conceptual information was better recalled than perceptual details and participants made more perceptual than conceptual commission errors. Conceptually driven processing enhanced the recall of conceptual information, while perceptually driven processing not only did not improve the recall of descriptive details, but also damaged the standard conceptual/perceptual recall relationship.