Limits of selection against cheaters: birds prioritise visual fruit advertisement over taste.

The concept of biological markets aims to explain how organisms interact with each other. Market theory predicts that organisms choose the most rewarding partner in mutualisms. However, partner choice may also be influenced by advertisement which may not be reliable. In seed dispersal mutualism, we analysed whether seed dispersers prioritise taste cues over visual advertisement to select the most rewarding fruits and whether they select against partners with unreliable advertisement. We conducted experiments on black elder (Sambucus nigra), a species of which the colours of the peduncles match the sugar content of their fruits. We created infructescences the colours of which matched or mismatched the sugar content of their fruits. There was no selection against cheaters in the field or by captive blackcaps (Sylvia atricapilla) as seed dispersers. Blackcaps were constrained to select against unreliable advertisement because they swallowed fruits entirely and thus did not obtain an immediate feedback by taste. Instead, blackcaps selected fruits according to the colour variation of red peduncles. Overall, we suggest that the concept of constraints should be incorporated into biological markets. We further contend that biological markets can be more complex than currently acknowledged because a moderate degree of reliability occurred in black elder even in the absence of selection against cheaters.