OBJECTIVE: To present the recruitment and communication strategies of the ELSA-Brasil (Estudo Longitudinal de Saúde do Adulto - Brazilian Longitudinal Study for Adult Health). METHODS: The strategies were directed at dissemination, institutionalization and recruitment. The communication actions intended to promote the strengthening of a positive institutional image for the study, knowledge management and an effective dialogue with its target audience. An official website was created in order to communicate with different audiences, to disseminate scientific knowledge, and to contribute to consolidate the image of the study within society. RESULTS: We recruited 16,435 men and women, active employees and retirees of six public institutions of education and research, to constitute the cohort of 15,105 participants. The recruitment goals were fully achieved in the six centers, with a slight predominance of women and of younger adults, and slightly fewer employees with lower level of schooling. CONCLUSIONS: The strategies used were adequate and essential to the successful inclusion and participation of the employees.
OBJECTIVE: To present the recruitment and communication strategies of the ELSA-Brasil (Estudo Longitudinal de Saúde do Adulto - Brazilian Longitudinal Study for Adult Health). METHODS: The strategies were directed at dissemination, institutionalization and recruitment. The communication actions intended to promote the strengthening of a positive institutional image for the study, knowledge management and an effective dialogue with its target audience. An official website was created in order to communicate with different audiences, to disseminate scientific knowledge, and to contribute to consolidate the image of the study within society. RESULTS: We recruited 16,435 men and women, active employees and retirees of six public institutions of education and research, to constitute the cohort of 15,105 participants. The recruitment goals were fully achieved in the six centers, with a slight predominance of women and of younger adults, and slightly fewer employees with lower level of schooling. CONCLUSIONS: The strategies used were adequate and essential to the successful inclusion and participation of the employees.
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Authors: Patricia De Oliveira da Silva; Joanna Miguez Nery Guimarães; Rosane Härter Griep; Enirtes Caetano Prates Melo; Sheila Maria Alvim Matos; Maria Del Carmem Molina; Sandhi Maria Barreto; Maria De Jesus Mendes da Fonseca Journal: Int J Environ Res Public Health Date: 2018-04-18 Impact factor: 3.390
Authors: Scheine Leite Canhada; Vivian Cristine Luft; Luana Giatti; Bruce Bartholow Duncan; Dora Chor; Maria de Jesus M da Fonseca; Sheila Maria Alvim Matos; Maria Del Carmen Bisi Molina; Sandhi Maria Barreto; Renata Bertazzi Levy; Maria Inês Schmidt Journal: Public Health Nutr Date: 2019-10-17 Impact factor: 4.022
Authors: Maria Inês Schmidt; Bruce B Duncan; José Geraldo Mill; Paulo A Lotufo; Dóra Chor; Sandhi Maria Barreto; Estela M L Aquino; Valéria Maria Azeredo Passos; Sheila M A Matos; Maria del Carmen B Molina; Marilia S Carvalho; Isabela M Bensenor Journal: Int J Epidemiol Date: 2014-02-27 Impact factor: 7.196