Using visual codes for comparisons of pictures.

In two experiments, Ss indicated for a series of trials whether or not two pictures of common objects had the same name (a positive or negative response, respectively). The pictures were separated by one of three interstimulus intervals (ISis), and reaction time (RT) was recorded. In Experiment I, positive trials involved pictures that were identical (identity match), mirror images (mirror match), or physically different but had the same name (name match). The stimuli came from either an S set, in which name-match pairs were physically similar, or a D set, in which name-match pairs were physically dissimilar. The mean RTs for mirror and identity matches were virtually the same but faster than name-match RTs, an advantage that decreased with increasing ISI. It was expected that name-match RT for the S set would be less than for the D set, indicating a facilitative effect of physical similarity; however, the identity-match RTs showed the expected difference. These results were extended in Experiment II, which involved only the identity and name matches, in pure sessions (which included positive trials of just one type) or mixed sessions (which included both types of positive trials). For mixed sessions, name- as well as identity-match RTs differed between the S and D sets. These results provide evidence for the use of visual codes in comparing nonidentical pictures, codes that apparently vary with experimental context and task demands.