Marshaling the evidence for greater regulation and control of tobacco products: A call for action.

Cigarette smoking remains the greatest single cause of preventable death in contemporary society. The health consequences of tobacco use have been documented in thousands of studies. We are at a critical juncture in U.S. tobacco control history. The nation is poised on the brink of momentous changes in the health care system and in public policy regulating the use and marketing of tobacco products. This article will make four recommendations to help us capitalize on these changes.