PURPOSE: To determine test market awareness and promotional effects of Camel dissolvable tobacco. DESIGN: Cross-sectional survey. SETTING: Indiana test market. SUBJECTS: Stratified sample of Indiana adults (N = 472). MEASURES: Data were poststratified and weighted to account for the sampling and demographics. ANALYSIS: Descriptive statistics and multivariate analysis. RESULTS: The study results indicate that 31.2% of participants were aware of Camel Dissolvables, 4.5% had tried them, and 8.3% were likely to try them. Tobacco use was a significant predictor of all outcomes; dual (cigarettes and smokeless tobacco) users were more likely to be familiar with, try, and be interested in trying Camel Dissolvables than single tobacco users and nonusers (p < .05). Male gender was a significant predictor only for likelihood of trial (p < .05). Education was a significant predictor only of actual trial (p < .05). Familiarity was predicted by in-store, magazine, and mail promotions. Trial was predicted by having seen magazine ads. Web site exposure predicted likelihood of trial. Of those who reported trying Camel Dissolvables (N = 37), 49% no longer used them, 43% used them some days, and 8% used them daily. Continued use was reported by 87% of dual users and 26% of single tobacco users (p < .01). CONCLUSION: Smokers and male dual tobacco users appear most affected by Camel Dissolvables promotions.
PURPOSE: To determine test market awareness and promotional effects of Camel dissolvable tobacco. DESIGN: Cross-sectional survey. SETTING: Indiana test market. SUBJECTS: Stratified sample of Indiana adults (N = 472). MEASURES: Data were poststratified and weighted to account for the sampling and demographics. ANALYSIS: Descriptive statistics and multivariate analysis. RESULTS: The study results indicate that 31.2% of participants were aware of Camel Dissolvables, 4.5% had tried them, and 8.3% were likely to try them. Tobacco use was a significant predictor of all outcomes; dual (cigarettes and smokeless tobacco) users were more likely to be familiar with, try, and be interested in trying Camel Dissolvables than single tobacco users and nonusers (p < .05). Male gender was a significant predictor only for likelihood of trial (p < .05). Education was a significant predictor only of actual trial (p < .05). Familiarity was predicted by in-store, magazine, and mail promotions. Trial was predicted by having seen magazine ads. Web site exposure predicted likelihood of trial. Of those who reported trying Camel Dissolvables (N = 37), 49% no longer used them, 43% used them some days, and 8% used them daily. Continued use was reported by 87% of dual users and 26% of single tobacco users (p < .01). CONCLUSION: Smokers and male dual tobacco users appear most affected by Camel Dissolvables promotions.
Authors: Deniz Bagdas; Clare M Diester; Jason Riley; Moriah Carper; Yasmin Alkhlaif; Dana AlOmari; Hala Alayoubi; Justin L Poklis; M Imad Damaj Journal: Neuropharmacology Date: 2019-06-18 Impact factor: 5.250
Authors: Tess Boley Cruz; Shyanika W Rose; Brianna A Lienemann; M Justin Byron; Helen I Meissner; Lourdes Baezconde-Garbanati; Li-Ling Huang; Dana M Carroll; Claradina Soto; Jennifer B Unger Journal: Tob Induc Dis Date: 2019-09-18 Impact factor: 2.600