Literature DB >> 23596089

Supermarket discounts of low-energy density foods: effects on purchasing, food intake, and body weight.

Allan Geliebter1, Ian Yi Han Ang, Maria Bernales-Korins, Dominica Hernandez, Christopher N Ochner, Tatiana Ungredda, Rachel Miller, Laura Kolbe.   

Abstract

OBJECTIVE: To assess the effects of a 50% discount on low-energy density (ED) fruits and vegetables (F&V), bottled water, and diet sodas on shoppers' purchasing, food intake, and body weight. DESIGN AND METHODS: A randomized, controlled trial was conducted at two Manhattan supermarkets, in which a 4-week baseline period (no discounts) preceded an 8-week intervention period (50% discount), and a 4-week follow-up period (no discounts). Twenty-four hour dietary recall, as well as body weight and body composition measures were obtained every 4 weeks. Participants (n = 47, 33f; 14m) were overweight and obese (BMI ≥ 25) shoppers.
RESULTS: Purchasing of F&V during intervention was greater in the discount group than in the control group (P < 0.0001). Purchasing of these items by the discount group relative to the control group during follow-up was reduced from intervention (P = 0.002), but still remained higher than during baseline (P = 0.01), indicating a partially sustained effect. Intake of F&V increased from baseline to intervention in the discount group relative to the control group (P = 0.037) and was sustained during follow-up. Body weight change did not differ significantly between groups, although post hoc analysis indicated a change within the discount group (-1.1 kg, P = 0.006) but not within the control group.
CONCLUSIONS: Discounts of low-ED F&V led to increased purchasing and intake of those foods.
Copyright © 2013 The Obesity Society.

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Year:  2013        PMID: 23596089     DOI: 10.1002/oby.20484

Source DB:  PubMed          Journal:  Obesity (Silver Spring)        ISSN: 1930-7381            Impact factor:   5.002


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