Recruiting gay alcohol establishments for studies: lessons learned from the SILAS study.

We contacted gay bar/club managers in 16 metropolitan statistical areas (MSAs) in the US from 2008 to 2010 and invited them to participate in survey of gay bar/club identification and patronage. The annual response rates were 58%, 74%, and 71%, respectively. We convened two, 1-hr meetings with research staff to discuss lessons learned from recruitment efforts. Data were analyzed using qualitative techniques. Improved response rates appeared to be a function of developing a broader definition of gay bar/club, using multiple sources to identify gay bars/clubs, using passive data collection strategies with active follow-up, and offering multiple methods of completing surveys. Study limitations are discussed.