Differences between experts and non-experts in photographic perception and assessment.

How professional skills and schemata do affect cognition, evaluative dimensions and aesthetic perception of pictures? And what about the effect of social elements like a smiling or serious subject pictured? The present study investigates the differences between Experts (photo professionals) and inexperienced individuals in perception and evaluation of photographs. Furthermore, it approaches the influence of different facial expressions (Reis et al. in Euro J Soc Psychol 20(3):259-267, 1990). People with well-developed schemes in photography should evaluate pictures through assessment, while inexperienced people should evaluate pictures through appraisal? N = 118, 60 Experts and 58 inexperienced people were asked to evaluate a set of stimulus pictures throughout: (a) 'The Circumplex Model of Affect' (PAQs) to measure 4 affective dimensions; and (b) a Semantic Differential made of 9 couples of bipolar adjectives to measure 2 evaluative dimensions (Aesthetics and Distinctive Features). Results partially confirmed the hypotheses: Experts differ significantly from Non-experts in picture evaluations. Smile arouses more positive evaluations, but only in the inexperienced group. No subject position effects were found. These results are in concordance with previous research about Expert and Non-expert evaluation, and they open new questions about facial expressions studies.

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