Age, gender, and individual differences in memory failure appraisal.

Young adults (22 men and 24 women) and older adults (24 men and 24 women) rated 12 gender-neutral vignettes describing short-term, long-term, and very-long-term memory failures. Vignette target persons were young (21-32) or older (65-75) men or women. Subjects of both age and gender groups used a double standard: Failures of older targets of both genders were rated as signifying greater mental difficulty than failures of young targets; failures of young targets were attributed to lack of effort and attention. Young subjects judged very-long-term failures more harshly than did older subjects. Subjects' objective memory performance, self-rated memory failure frequency, memory failure discomfort, and depression made little difference in their target person ratings.