A new look at social attention: orienting to the eyes is not (entirely) under volitional control.

People tend to look at other people's eyes, but whether this bias is automatic or volitional is unclear. To discriminate between these two possibilities, we used a "don't look" (DL) paradigm. Participants looked at a series of upright or inverted faces, and were asked either to freely view the faces or to avoid looking at the eyes, or as a control, the mouth. As previously demonstrated, participants showed a bias to attend to both eyes and mouths during free viewing. In the DL condition, participants told to avoid the eyes of upright faces were unable to fully suppress the tendency to fixate on the faces' eyes, whereas participants told to avoid the mouth of upright faces successfully eliminated their bias to overtly attend to that feature. When faces were inverted, participants were equally able to suppress looks to the eyes and mouth. Together, these results suggest that the tendency to look at the eyes reflects orienting that is both volitional and automatic, and that the engagement of holistic or configural face processing mechanisms during upright face viewing has an influence in guiding gaze automatically to the eyes.