Literature DB >> 22555901

Most people do not ignore salient invalid cues in memory-based decisions.

Christine Platzer1, Arndt Bröder.   

Abstract

Former experimental studies have shown that decisions from memory tend to rely only on a few cues, following simple noncompensatory heuristics like "take the best." However, it has also repeatedly been demonstrated that a pictorial, as opposed to a verbal, representation of cue information fosters the inclusion of more cues in compensatory strategies, suggesting a facilitated retrieval of cue patterns. These studies did not properly control for visual salience of cues, however. In the experiment reported here, the cue salience hierarchy established in a pilot study was either congruent or incongruent with the validity order of the cues. Only the latter condition increased compensatory decision making, suggesting that the apparent representational format effect is, rather, a salience effect: Participants automatically retrieve and incorporate salient cues irrespective of their validity. Results are discussed with respect to reaction time data.

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Year:  2012        PMID: 22555901      PMCID: PMC3394236          DOI: 10.3758/s13423-012-0248-4

Source DB:  PubMed          Journal:  Psychon Bull Rev        ISSN: 1069-9384


  9 in total

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6.  Activating representations in permanent memory: different benefits for pictures and words.

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8.  Parallel constraint satisfaction in memory-based decisions.

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  9 in total
  5 in total

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3.  Fast or frugal, but not both: Decision heuristics under time pressure.

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  5 in total

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