Beyond freedom and dignity at 40: comments on behavioral science, the future, and chance (2007).

Forty years after the publication of Beyond Freedom and Dignity (Skinner, 1971) and the continuing growth of behavior analysis, the future of humanity and the role of behavioral science in that future remain uncertain. A recent paper by Chance (2007) documented a shift in Skinner's views during the last years of his life. Skinner had long advocated a science and technology of behavior for finding and engineering solutions to cultural and global problems and advancing human development. This optimism had given way under a gradual realization that the science of behavior was in fact showing how such problems were unlikely to be solved in time to avert a variety of possible disasters. Chance described nine behavioral phenomena that appear to interfere with effective problem-solving behavior on a large scale and in effective time frames. These phenomena are reviewed toward an analysis of common themes. Research is also reviewed that involves nonverbal, verbal, and cultural contingencies that may lead to applications designed to address the common themes. Problems and strategies of implementation are also discussed. The challenges are daunting, but may nevertheless be regarded as technical problems best suited for a science and technology of behavior.