| Literature DB >> 21782941 |
Alexandru Rusu1, Katja Kuokkanen, Annabelle Heier.
Abstract
This commentary offers an overview of some current trends of the pharmaceutical industry drawing on examples taken from the analysis of four companies (Pfizer, Merck, Novo Nordisk, Crucell). The very brief analysis looks at diversification paths, pipeline management strategies, generic competition as well as corporate social responsibility policies.Mesh:
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Year: 2011 PMID: 21782941 DOI: 10.1016/j.ejps.2011.07.008
Source DB: PubMed Journal: Eur J Pharm Sci ISSN: 0928-0987 Impact factor: 4.384