Literature DB >> 21464680

Does offering more support calls to smokers influence quit success?

Shannon Carlin-Menter1, K Michael Cummings, Paula Celestino, Andrew Hyland, Martin C Mahoney, Jeffrey Willett, Harlan R Juster.   

Abstract

BACKGROUND: Previous studies have found that offering additional callback counseling support to smokers calling a telephone quit line increases quit rates. However, what is less certain is the most cost-efficient protocol for offering such a service.
OBJECTIVE: This study compares the efficacy of offering 2 versus 4 counseling callbacks after an initial call from Medicaid/uninsured adult smokers contacting the New York State Smokers' Quit Line (NYSSQL). Outcomes compared are the 7- and 30-day nonsmoker prevalence rates measured at 3-month follow-up and the cost per quit.
DESIGN: A 2-group randomized trial was conducted. SETTING AND PARTICIPANTS: The study population included 1923 adult (18+ years) Medicaid/uninsured current smokers (10+ cigarettes per day) who called the NYSSQL between February and March 2009 seeking help to stop smoking. At the time of the study, the NYSSQL provided Medicaid/uninsured callers with up to 6 weeks of free nicotine medications and up to 4 counseling callbacks. Half the subjects were randomized to standard care with up to 4 counseling callbacks with the remaining subjects offered only 2 counseling callbacks. All participants were sent a minimum of a 2-week supply of nicotine replacement therapy, with some receiving up to 6 weeks. Participants were recontacted 3 months after enrollment in the study to assess smoking status. MAIN OUTCOME MEASURES: Quit rates, total counseling callbacks completed, reductions in cigarette consumption, and cost per quit measures.
RESULTS: There was not a significant difference between study groups in the number of callbacks completed. There was also no difference in 7- or 30-day nonsmoker prevalence rates measured after 3 months' follow-up or reported use of the free nicotine replacement therapy between those assigned to either the 2- or 4-callback protocols. The cost per quit was essentially the same in both groups (2 callbacks--$442 per quit vs 4 callbacks--$445 per quit).
CONCLUSION: There was no advantage in terms of quit success or cost to offering up to 4 callbacks instead of 2 callbacks.

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Year:  2011        PMID: 21464680     DOI: 10.1097/PHH.0b013e318208e730

Source DB:  PubMed          Journal:  J Public Health Manag Pract        ISSN: 1078-4659


  8 in total

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3.  Nicotine replacement therapy distribution to light daily smokers calling a quitline.

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4.  Effect of offering different levels of support and free nicotine replacement therapy via an English national telephone quitline: randomised controlled trial.

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6.  Additional behavioural support as an adjunct to pharmacotherapy for smoking cessation.

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7.  Effectiveness of proactive and reactive services at the Swedish National Tobacco Quitline in a randomized trial.

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8.  The Association between Quitline Characteristics and Smoking Cessation by Educational Attainment, Income, Race/Ethnicity, and Sex.

Authors:  David C Colston; Bethany J Simard; Yanmei Xie; Marshall Chandler McLeod; Michael R Elliott; James F Thrasher; Nancy L Fleischer
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  8 in total

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