Phenomenal background frequency and the concreteness/imagery effect in verbal discrimination learning.

College students gave frequency ratings for concrete and abstract words which were equated on normative frequency. The results replicated the finding of Galbraith and Underwood (1973) that abstract words are perceived to be higher in frequency than concrete words. Different subjects then learned verbal discrimination lists consisting of both abstract and concrete pairs. While the usual concreteness effect was obtained when abstract and concrete items differed widely on phenomenal frequency, it disappeared when these items were equated on perceived frequency. The finding that appropriate frequency manipulations can eliminate the concreteness/imagery effect, coupled with similar findings for other stimulus characteristics, lends strong support to the frequency theory of discrimination learning.