Jean Adams1, Ellie Ganiti, Martin White. 1. Institute of Health and Society, Newcastle University, Baddiley-Clark Building, Richardson Road, Newcastle upon Tyne NE2 4AX, UK. j.m.adams@ncl.ac.uk
Abstract
OBJECTIVE: To explore differences in the prevalence of outdoor food advertising, and the type and nutritional content of advertised foods, according to an area-based marker of socio-economic position (SEP) in a city in Northern England. DESIGN: All outdoor advertisements in the city were identified during October-December 2009, their size (in m2) estimated and their location determined using a global positioning system device. Advertisements were classified as food or non-food. Food advertisements were classified into one of six food categories. Information on the nutritional content of advertised foods was obtained from packaging and manufacturer's websites. An area-based marker of SEP was assigned using the location of each advertisement, grouped into three affluence tertiles for analysis. SETTING: A city in Northern England. SUBJECTS: None. RESULTS: In all, 1371 advertisements were identified; 211 (15 %) of these were for food. The advertisements covered 6765 m2, of which 1326 m2 (20 %) was for food. Total advertising and food advertising space was largest in the least affluent tertile. There was little evidence of socio-economic trends in the type or nutritional content of advertised foods. CONCLUSIONS: Despite an absence of socio-economic differences in the type and nutritional content of advertised foods, there were socio-economic differences in food advertising space. There may also be socio-economic differences in exposure to outdoor food advertising.
OBJECTIVE: To explore differences in the prevalence of outdoor food advertising, and the type and nutritional content of advertised foods, according to an area-based marker of socio-economic position (SEP) in a city in Northern England. DESIGN: All outdoor advertisements in the city were identified during October-December 2009, their size (in m2) estimated and their location determined using a global positioning system device. Advertisements were classified as food or non-food. Food advertisements were classified into one of six food categories. Information on the nutritional content of advertised foods was obtained from packaging and manufacturer's websites. An area-based marker of SEP was assigned using the location of each advertisement, grouped into three affluence tertiles for analysis. SETTING: A city in Northern England. SUBJECTS: None. RESULTS: In all, 1371 advertisements were identified; 211 (15 %) of these were for food. The advertisements covered 6765 m2, of which 1326 m2 (20 %) was for food. Total advertising and food advertising space was largest in the least affluent tertile. There was little evidence of socio-economic trends in the type or nutritional content of advertised foods. CONCLUSIONS: Despite an absence of socio-economic differences in the type and nutritional content of advertised foods, there were socio-economic differences in food advertising space. There may also be socio-economic differences in exposure to outdoor food advertising.
Authors: Claire Thompson; Christelle Clary; Vanessa Er; Jean Adams; Emma Boyland; Thomas Burgoine; Laura Cornelsen; Frank de Vocht; Matt Egan; Amelia A Lake; Karen Lock; Oliver Mytton; Mark Petticrew; Martin White; Amy Yau; Steven Cummins Journal: SSM Popul Health Date: 2021-05-27
Authors: L N Signal; J Stanley; M Smith; M B Barr; T J Chambers; J Zhou; A Duane; C Gurrin; A F Smeaton; C McKerchar; A L Pearson; J Hoek; G L S Jenkin; C Ni Mhurchu Journal: Int J Behav Nutr Phys Act Date: 2017-10-08 Impact factor: 6.457