Word wars and tobacco control: saying what needs saying that we don't yet know how to say, or saying it better.

To help officially launch the Tobacco Control Blog, this month's Editorial has also been posted to the blog and is ready for your comments. The aim of this blog is to stimulate debate, generate ideas and explore new and, at times, controversial ideas. Increasing the opportunities for interaction between readers, authors, and editors is essential to ensuring that the journal remains on the leading edge in today's world of instant and constant digital communication. In keeping with this theme, editor Ruth Malone raises the issue of how important language is in defining and framing the tobacco pandemic and challenges readers to share their own creative ideas for "language weapons." To entice you to join the conversation and make a suggestion, the best idea will win a one-year online subscription to Tobacco Control. The TC blog can be found here: http://blogs.bmj.com/tc/ We look forward to meeting you there. Tobacco Control Editorial Team.