Playing the Simon game: use of the Simon task for investigating human information processing.

A little more than 40 years ago, J. R. Simon and colleagues introduced what is now called the Simon task, which yielded a correspondence effect known as the Simon effect. In this paper, I set Simon's contribution in the context of research on stimulus-response compatibility. The novel contribution of the Simon task is described, along with foundational findings using the task that Simon and colleagues reported. I acknowledge the significance of Simon's (1990) review chapter in generating my own interests in the Simon task and describe four selected lines of research from my lab that have been a result of those interests. The article concludes with a brief tribute to Simon and his contribution to experimental psychology.