Lisa M Powell1, Glen Szczypka, Frank J Chaloupka. 1. Institute for Health Research and Policy, University of Illinois at Chicago, 1747 W Roosevelt Ave., Chicago, IL 60608, USA. powelll@uic.edu
Abstract
OBJECTIVE: To examine the trends in food advertising seen by American children and adolescents. DESIGN: Trend analysis of children's and adolescents' exposure to food advertising in 2003, 2005, and 2007, including separate analyses by race. PARTICIPANTS: Children aged 2 to 5 years and 6 to 11 years and adolescents aged 12 to 17 years. MAIN EXPOSURE: Television ratings. MAIN OUTCOME MEASURES: Exposure to total food advertising and advertising by food category. RESULTS: Between 2003 and 2007 daily average exposure to food ads fell by 13.7% and 3.7% among young children aged 2 to 5 and 6 to 11 years, respectively, but increased by 3.7% among adolescents aged 12 to 17 years. Exposure to sweets ads fell 41%, 29.3%, and 12.1%, respectively, for 2- to 5-, 6- to 11-, and 12- to 17-year-olds and beverage ads were down by about 27% to 30% across these age groups, with substantial decreases in exposure to ads for the most heavily advertised sugar-sweetened beverages-fruit drinks and regular soft drinks. Exposure to fast food ads increased by 4.7%, 12.2%, and 20.4% among children aged 2 to 5, 6 to 11, and 12 to 17 years, respectively, between 2003 and 2007. The racial gap in exposure to food advertising grew between 2003 and 2007, particularly for fast food ads. CONCLUSIONS: A number of positive changes have occurred in children's exposure to food advertising. Continued monitoring of food advertising exposure along with nutritional analyses is needed to further assess self-regulatory pledges.
OBJECTIVE: To examine the trends in food advertising seen by American children and adolescents. DESIGN: Trend analysis of children's and adolescents' exposure to food advertising in 2003, 2005, and 2007, including separate analyses by race. PARTICIPANTS: Children aged 2 to 5 years and 6 to 11 years and adolescents aged 12 to 17 years. MAIN EXPOSURE: Television ratings. MAIN OUTCOME MEASURES: Exposure to total food advertising and advertising by food category. RESULTS: Between 2003 and 2007 daily average exposure to food ads fell by 13.7% and 3.7% among young children aged 2 to 5 and 6 to 11 years, respectively, but increased by 3.7% among adolescents aged 12 to 17 years. Exposure to sweets ads fell 41%, 29.3%, and 12.1%, respectively, for 2- to 5-, 6- to 11-, and 12- to 17-year-olds and beverage ads were down by about 27% to 30% across these age groups, with substantial decreases in exposure to ads for the most heavily advertised sugar-sweetened beverages-fruit drinks and regular soft drinks. Exposure to fast food ads increased by 4.7%, 12.2%, and 20.4% among children aged 2 to 5, 6 to 11, and 12 to 17 years, respectively, between 2003 and 2007. The racial gap in exposure to food advertising grew between 2003 and 2007, particularly for fast food ads. CONCLUSIONS: A number of positive changes have occurred in children's exposure to food advertising. Continued monitoring of food advertising exposure along with nutritional analyses is needed to further assess self-regulatory pledges.
Authors: Lisa M Powell; Rebecca M Schermbeck; Glen Szczypka; Frank J Chaloupka; Carol L Braunschweig Journal: Arch Pediatr Adolesc Med Date: 2011-08-01
Authors: Mika Matsuzaki; Brisa N Sánchez; Maria Elena Acosta; Jillian Botkin; Emma V Sanchez-Vaznaugh Journal: Obes Rev Date: 2020-02-05 Impact factor: 9.213
Authors: Katherine Isselmann DiSantis; Sonya A Grier; Angela Odoms-Young; Monica L Baskin; Lori Carter-Edwards; Deborah Rohm Young; Vikki Lassiter; Shiriki K Kumanyika Journal: Am J Public Health Date: 2013-01-17 Impact factor: 9.308
Authors: Sharon I Kirkpatrick; Jill Reedy; Lisa L Kahle; Jennifer L Harris; Punam Ohri-Vachaspati; Susan M Krebs-Smith Journal: Public Health Nutr Date: 2013-01-15 Impact factor: 4.022