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Literature DB >> 20570738

Organic labeling influences food valuation and choice.

N S Linder¹, G Uhl, K Fliessbach, P Trautner, C E Elger, B Weber.

Abstract

Everyday we choose between a variety of different food items trying to reach a decision that fits best our needs. These decisions are highly dependent on the context in which the alternatives are presented (e.g. labeling). We investigate the influence of cognition on food evaluation, using an fMRI experiment in which subjects saw and bid on different foods labeled with (or without) a widely known German emblem for organically produced food. Increased activity in the ventral striatum was found for foods labeled "organic" in comparison to conventionally labeled food. Between-subject differences in activity were related to actual everyday consumption behavior of organic food. Copyright 2010 Elsevier Inc. All rights reserved.

Entities: Disease Gene

Mesh：

Year: 2010 PMID： 20570738 DOI： 10.1016/j.neuroimage.2010.05.077

Source DB: PubMed Journal: Neuroimage ISSN： 1053-8119 Impact factor: 6.556

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Cited

15 in total

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5. Functional MRI of Challenging Food Choices: Forced Choice between Equally Liked High- and Low-Calorie Foods in the Absence of Hunger.

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Organic labeling influences food valuation and choice.

1. Neural correlates of gender congruence in audiovisual commercials for gender-targeted products: An fMRI study.

2. Reward Value Revealed by Auction in Rhesus Monkeys.

3. Neuroeconomics, health psychology, and the interdisciplinary study of preventative health behavior.

4. Distinction between Externally vs. Internally Guided Decision-Making: Operational Differences, Meta-Analytical Comparisons and Their Theoretical Implications.

5. Functional MRI of Challenging Food Choices: Forced Choice between Equally Liked High- and Low-Calorie Foods in the Absence of Hunger.

6. Can neural activation in dorsolateral prefrontal cortex predict responsiveness to information? An application to egg production systems and campaign advertising.

7. Neurofunctional correlates of ethical, food-related decision-making.

8. Appearance matters: neural correlates of food choice and packaging aesthetics.

9. Does taste matter? How anticipation of cola brands influences gustatory processing in the brain.

10. Effects of social sustainability signaling on neural valuation signals and taste-experience of food products.