Why I remember that: the influence of contextual factors on beliefs about everyday memory.

In the present study, we examined the role of contextual factors in beliefs about remembering personal experiences. Specifically, we examined why individuals think that they remember experiences in everyday life and whether the reasons for remembering varied as a function of recall context, memory theme, and culture. In Experiment 1, we examined young adults' reported memories in two hypothetical contexts. In Experiment 2, memories were reported in response to cue words in European American and Chinese young adults. The results indicated that social sharing contexts appeared to favor social functions, whereas private reminiscence contexts tended to favor nonfunctional reasons for remembering and, to a lesser extent, directive functions. The European Americans reported more functional reasons for remembering, whereas the Chinese were more likely to report external cues as a reason for remembering. Finally, self functions were rarely reported. The results are interpreted in light of theories of memory functions and the role of contextual factors on remembering.