Emotional valence and the functions of autobiographical memories: positive and negative memories serve different functions.

Differences between positive and negative autobiographical memories are often explained with reference to hypothesized evolutionary functions. Generally, it has been proposed that autobiographical memory serves directive, self-, and social functions. However, the relationship between emotional valence and the three functions has never been studied. In Study 1, participants generated memories that mapped onto each of the three functions. Directive memories were dominated by negative emotion, whereas self- and social memories were dominated by positive emotion. In Study 2, participants generated their most positive and most negative memories, as well as their most frequent involuntary and most vivid flashbulb memories, and the three functions were measured through rating-scale questions. The directive function had the lowest ratings across all memory classes, but, consistent with the results of Study 1, positive memories were rated higher on the self- and social functions, whereas negative memories were rated higher on the directive function.