Working towards a reduction in cattle lameness: 2. Understanding dairy farmers' motivations.

Reducing lameness in dairy herds requires farmers to adapt or change existing practices or resources. Those who seek to improve animal welfare by influencing the actions of farmers need to understand farmers' motivations. To investigate why farmers see lameness as a problem and what motivates their efforts to reduce lameness, a questionnaire was carried out with 222 UK dairy farmers. Farmers considered pain and suffering for the cows to be an important outcome of lameness, but reduced performance by lame cows was also seen as a considerable problem. The motivator most commonly given high importance was pride in a healthy herd. Factors incorporating accreditation issues, public image and costs of treatment were generally seen to be of some, but lesser importance. Advisors need to take all these areas into consideration when working to encourage farmers to act to reduce lameness and thereby improve animal welfare. 2010 Elsevier Ltd. All rights reserved.