Conceptual challenges and directions for social neuroscience.

Social neuroscience has been enormously successful and is making major contributions to fields ranging from psychiatry to economics. Yet deep and interesting conceptual challenges abound. Is social information processing domain specific? Is it universal or susceptible to individual differences and effects of culture? Are there uniquely human social cognitive abilities? What is the "social brain," and how do we map social psychological processes onto it? Animal models together with fMRI and other cognitive neuroscience approaches in humans are providing an unprecedented level of detail and many surprising results. It may well be that social neuroscience in the near future will give us an entirely new view of who we are, how we evolved, and what might be in store for the future of our species. (c) 2010 Elsevier Inc. All rights reserved.