The worldwide battle against soft drinks in schools.

Sugar-sweetened beverages are widely believed to be contributing to the growing prevalence of overweight and obesity around the world. One of the channels used by industry to encourage greater consumption and preferences for soft drinks is schools. But governments around the world are taking action to limit the availability of soft drinks in schools. More than 30 national and subnational governmental bodies have made efforts to restrict availability, and the soft drinks industry has also taken some limited voluntary action. Most government-led efforts-with some exceptions-restrict the availability of any drink with added sugar, but the voluntary pledges take less-restrictive approaches. There is little consensus on artificially sweetened drinks. Policies vary in other ways, too, presenting an opportunity to study the effects of different policy approaches on short- and long-term consumption and attitudes. In the meantime, the widespread condemnation of soft drinks in schools suggests that it is within the industry's interests to take more comprehensive action. 2010 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.