Emily K Burns1, Arnold H Levinson. 1. Colorado School of Public Health, University of Colorado Denver, Aurora, CO, USA. emily.burns@ucdenver.edu
Abstract
OBJECTIVES: We examined the effects of a Spanish-language media campaign on the reach and outcomes of a state-sponsored QuitLine among Latino smokers. METHODS: In this quasiexperimental (2-group, pre-post) study, we analyzed data from Colorado QuitLine callers before (April-August 2007) and during (September-November 2007) the media campaign. Call volume, service utilization, and quit rates at 7-month follow-up were compared between Latino (n = 243) and non-Latino (n = 527) callers. RESULTS: QuitLine calls increased among Latinos during the campaign by 57.6% (1169 vs 1842 in 3-month periods). Compared with precampaign Latino study respondents, Latino respondents during the campaign were significantly younger (younger than 45 years), more often Spanish speaking, uninsured, and less educated. Among Latino enrollees, program completion and nicotine replacement therapy use were similar before and during the campaign, and quit rates during the campaign improved marginally to significantly (7-day abstinence: 29.6% vs 41.0%, P = .07; 6-month abstinence: 9.6% vs 18.8%, P = .04). CONCLUSIONS: A well-designed, statewide Spanish-language media campaign increased QuitLine reach and improved cessation outcomes among a young Latino population of low socioeconomic status. QuitLine-supported cessation can be increased among these smokers.
OBJECTIVES: We examined the effects of a Spanish-language media campaign on the reach and outcomes of a state-sponsored QuitLine among Latino smokers. METHODS: In this quasiexperimental (2-group, pre-post) study, we analyzed data from Colorado QuitLine callers before (April-August 2007) and during (September-November 2007) the media campaign. Call volume, service utilization, and quit rates at 7-month follow-up were compared between Latino (n = 243) and non-Latino (n = 527) callers. RESULTS: QuitLine calls increased among Latinos during the campaign by 57.6% (1169 vs 1842 in 3-month periods). Compared with precampaign Latino study respondents, Latino respondents during the campaign were significantly younger (younger than 45 years), more often Spanish speaking, uninsured, and less educated. Among Latino enrollees, program completion and nicotine replacement therapy use were similar before and during the campaign, and quit rates during the campaign improved marginally to significantly (7-day abstinence: 29.6% vs 41.0%, P = .07; 6-month abstinence: 9.6% vs 18.8%, P = .04). CONCLUSIONS: A well-designed, statewide Spanish-language media campaign increased QuitLine reach and improved cessation outcomes among a young Latino population of low socioeconomic status. QuitLine-supported cessation can be increased among these smokers.
Authors: Arnold H Levinson; Evelinn A Borrayo; Paula Espinoza; Estevan T Flores; Eliseo J Pérez-Stable Journal: Am J Prev Med Date: 2006-06-05 Impact factor: 5.043
Authors: Jonathan Foulds; Kunal K Gandhi; Michael B Steinberg; Donna L Richardson; Jill M Williams; Michael V Burke; George G Rhoads Journal: Am J Health Behav Date: 2006 Jul-Aug
Authors: Elba C Díaz-Toro; Maria E Fernández; Virmarie Correa-Fernández; William A Calo; Ana Patricia Ortiz; Luz M Mejía; Carlos A Mazas; Maria del Carmen Santos-Ortiz; David W Wetter Journal: Prog Community Health Partnersh Date: 2014
Authors: Annette L Stanton; Marion E Morra; Michael A Diefenbach; Suzanne M Miller; Rosemarie Slevin Perocchia; Peter C Raich; Linda Fleisher; Kuang-Yi Wen; Zung Vu Tran; Nihal E Mohamed; Roshini George; Mary Anne Bright; Alfred C Marcus Journal: J Cancer Surviv Date: 2013-04-18 Impact factor: 4.442
Authors: Lisa M Wilson; Erika Avila Tang; Geetanjali Chander; Heidi E Hutton; Olaide A Odelola; Jessica L Elf; Brandy M Heckman-Stoddard; Eric B Bass; Emily A Little; Elisabeth B Haberl; Benjamin J Apelberg Journal: J Environ Public Health Date: 2012-06-07