The influence of information processing goal pursuit on postdecision affect and behavioral intentions.

Two important forces in human behavior are action and inaction. Although action and inaction are commonly associated with the presence and the absence of behavioral activity, they can also be represented as information processing goals. Action (inaction) goals influence decision effort and increase satisfaction with environments that are structured to allow for more (less) processing (Studies 1 and 2). This increased satisfaction can transfer to the decision (Study 3) and can increase the intent to perform a decision-congruent behavior (Studies 4 and 6). Finally, the author shows escalation of action and inaction goals when they are not achieved (Study 5) and rebound of the alternative goal when the focal goal is achieved (Study 6).